{"id":15578,"date":"2026-03-26T17:40:34","date_gmt":"2026-03-26T16:40:34","guid":{"rendered":"https:\/\/www.contovista.com\/news_latest-news\/15549\/"},"modified":"2026-03-30T14:55:24","modified_gmt":"2026-03-30T12:55:24","slug":"15549","status":"publish","type":"post","link":"https:\/\/www.contovista.com\/en\/news\/whitepapers\/how-swiss-banks-achieve-genai-roi\/","title":{"rendered":"Scaling vs. Differentiation"},"content":{"rendered":"<section height=\"710\" class=\"hero hero--diagonal hero--blue logo-color logo-color-white no-lazy\">\n  <div class=\"container container--standard\">\n    <div class=\"hero__wrapper flex row jscb\">\n\n            <div class=\"hero__info  hero__info--small hero__info--for-standard-image\">\n\n        <!-- Article data  -->\n        \n                    <a \n            href=\"https:\/\/www.contovista.com\/en\/news\/whitepapers\/\" \n            class=\"hero__go-back-link\">\n            back to the overview          <\/a>\n          <div class=\"article__data article__data--postpage flex row aic\">\n            <span>26.03.2026<\/span>\n\n                        <span>4 min read<\/span> \n          <\/div>\n                <!-- Article data  -->\n\n        <!-- Titles  -->\n                              <h1 class=\"white\">Scaling vs. Differentiation<\/h1>\n                   \n\n                  <h2 class=\"white\">The right AI strategy<br\/>for the financial sector<\/h2>\n                <!-- Titles  -->\n\n        <!-- Description  -->\n                        <!-- Description  -->\n\n        <!-- Button  -->\n         \n        <!-- Button  -->\n\n        <!-- Clients slider  -->\n                <!-- Clients slider  -->\n\n\n      <\/div>\n\n      <!-- Image \/ Lottie  -->\n              <div class=\"hero__image hero__image--standard\"> \n          <img decoding=\"async\" \n            class=\"no-lazy\"\n            src=\"https:\/\/www.contovista.com\/wp-content\/uploads\/2026\/03\/20260323-Contovista-landingpage-Client-Analytics_DE.jpg\" \n            alt=\"\"\n            caption=\"\"\n            description=\"\"\n            fetchpriority=\"high\">\n        <\/div> \n            <!-- Image \/ Lottie  -->\n\n    <\/div>\n  <\/div>\n<\/section> \n\n\n \n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>95% fail with GenAI. <br\/>Be part of the 5%.<\/h2>\r\n          <div class=\"textbox\">\r\n        <p>How Swiss banks are securing a return on investment in GenAI &amp; Co. \u2013 without spending millions<\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>What you&#8217;ll learn<\/h2>\r\n          <div class=\"textbox\">\r\n        <p>\u2713 Why GenAI scaling fails<\/p>\n<p>\u2713 How to achieve ROI without massive investment<\/p>\n<p>\u2713 Technological limits &amp; solutions<\/p>\n<p>\u2713 Partnerships as a lever for success<\/p>\n<p>\u2713 In practice: Contovista\u2019s approach for Swiss banks<\/p>\n<p>&nbsp;<\/p>\n<p>Only 5% of all GenAI projects achieve a return on investment. Costs are skyrocketing, and results are disappointing. Swiss banks need a smart alternative.<\/p>\n<p><img decoding=\"async\" class=\"an1 CToWUd\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f4ca\/32.png\" alt=\"\ud83d\udcca\" data-emoji=\"\ud83d\udcca\" aria-label=\"\ud83d\udcca\" data-bit=\"iit\" \/>\u00a05% ROI success rate<\/p>\n<p><img decoding=\"async\" class=\"an1 CToWUd\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f4a1\/32.png\" alt=\"\ud83d\udca1\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" data-bit=\"iit\" \/>\u00a02\u00d7 higher chance with partners<\/p>\n<p><img decoding=\"async\" class=\"an1 CToWUd\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f4c8\/32.png\" alt=\"\ud83d\udcc8\" data-emoji=\"\ud83d\udcc8\" aria-label=\"\ud83d\udcc8\" data-bit=\"iit\" \/>\u00a0$451 billion in AI spending in banking by 2035<\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"whitepaper section logo-color logo-color-dark\" >\r\n  <div class=\"container\">\r\n    <div class=\"whitepaper__wrapper flex row aic jcsb\">\r\n          <h4 class=\"fw700 white\">Download now for free.<br\/><br\/>Discover how your bank can achieve measurable benefits with the right AI strategy.<\/h4>\r\n          <a href=\"\/\" class=\"btn btn--download show-download-newspaper\">Download Whitepaper (PDF)<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section> \r\n<div class=\"modal modal--closed modal--download-whitepaper contact-form flex aic jcc\">\r\n  <div class=\"container\">\r\n    <div class=\"modal--close\"><\/div>\r\n    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"9441928\",\r\n    formId: \"7dafbd3b-1d55-48d2-ab8d-04b69a384fc7\",\r\n    locale: \"en\",\r\n    region: \"eu1\"\r\n  });\r\n<\/script>\r\n\r\n<!--\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\nif(navigator.userAgent.indexOf(\"Speed Insights\") == -1 && navigator.userAgent.indexOf(\"Lighthouse\") == -1) {\r\n    !function(){var t=document.createElement(\"script\");t.type=\"text\/javascript\",t.src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\",t.onload=function(){\r\n        hbspt.forms.create({\r\n            portalId: \"9441928\",\r\n            formId: \"7dafbd3b-1d55-48d2-ab8d-04b69a384fc7\",\r\n            locale: \"en\", \r\n            region: \"eu1\"\r\n        });\r\n    },document.head.appendChild(t)}();\r\n}\r\njQuery(document).on('submit', \"#hsForm_6415ec37-1df9-44ad-a671-9d4c63d8a9a8\", function() {\r\n  dataLayer.push({\r\n    'event': 'csEventFormSumbit',\r\n    'formName': 'Whitepaper Agentic AI'\r\n  });\r\nconsole.log('dataLayer', dataLayer);\r\n});\r\n<\/script>\r\n-->  <\/div>\r\n<\/div>\n\n \r\n<section class=\"section articles logo-color logo-color-dark\"  > \r\n  <div class=\"container\">\r\n      <h2>  \r\n      Das k\u00f6nnte dich auch interessieren    <\/h2>\r\n  \r\n        \r\n   \r\n\r\n\r\n    <div \r\n      class=\"articles__wrapper articles__wrapper--slider flex row fww\" \r\n      data-taxonomy=\"53\">\r\n\r\n      \r\n              \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"14357\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2025\/07\/20250708-Contovista-Mockup-CaseStudy-SZKB-Enrichment-Engine-824x436.jpg)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/szkb-case-study-contovista\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">How Schwyzer Kantonalbank Is Elevating its Data Strategy<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>01.07.2025<\/span>\r\n                                <span>3 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>Schwyzer Kantonalbank is driving forward its data strategy with Contovista&#8217;s Enrichment Engine. By intelligently categorising and enriching transaction data, the bank is laying the foundation for more accurate predictions, enhanced risk assessments and increased customer retention. The result: higher efficiency, personalised advisory services and new data-driven use cases.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"11317\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2023\/12\/20231127-Contovista-Newsletter-Dezember_1.jpg)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/valiant-case-study-sme\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">How Valiant has successfully developed its multibanking offering<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>20.11.2023<\/span>\r\n                                <span>2 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>Find out how Valiant is optimising multibanking for business customers and taking the customer experience to a new level. Valiant shows how an intuitive and centralised financial overview can increase efficiency in day-to-day business.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"4446\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/Consumer-Studie-GfK-1-e1667813022172.png)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/banking-from-a-customers-perspective\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">Banking from a customer\u2019s perspective<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>01.01.2022<\/span>\r\n                                <span>2 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>Swiss bank customers are generally satisfied with their bank\u2019s advisory services. However, one aspect in particular is occupying the minds of more and more customers: they want their bank to be more human. What tangible things can banks do to achieve this? In short, greater personalisation and tailored advice that addresses individual needs.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"4366\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/Viseca-One-App-Studie-e1667813353238.png)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/how-we-use-data-analytics-to-enrich-switzerlands-1-financial-app-viseca-one-app\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">How we use data analytics to enrich the Viseca one app<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>14.02.2020<\/span>\r\n                                <span>2 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>Viseca\u2019s one app is among the most popular financial apps in Switzerland. One reason for this is the sophisticated analytics functions that provide users with valuable insights into their financial situation. <\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"4358\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/Studie-Summary-Data-driven-Banking-e1667812824617.png)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/data-driven-banking-study\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">Data-driven banking study<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>08.10.2019<\/span>\r\n                                <span>4 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>The study was conducted by the Business Engineering Institute St. Gallen on behalf of Contovista, Viseca, smama and e.foresight. In semi-structured interviews, 14 experts from Swiss retail and challenger banks were surveyed.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"4468\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/SZKB-Machine-Learning-Finnova-e1667917954418.png)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/market-development-through-machine-learning\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\"><strong><em>Market development through machine learning<\/em><\/strong><\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>01.09.2018<\/span>\r\n                                <span>2 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>In 2017, Schwyzer Kantonalbank (SZKB) developed its first algorithm solutions in close collaboration with Contovista and Finnova Services. The aim was to increase the success rate of market development measures through machine learning. The results of this will be incorporated into market development measures in the second quarter of 2018. Alongside the seamless, productive cooperation of all partners, the choice of technical platform was also vital to the success of the project.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                  \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"4462\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/FehrAdvice-KMU-Studie-1-e1667812802651.png)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/sme-banking-study-2018\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">SME banking study 2018<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>24.07.2018<\/span>\r\n                                <span>2 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>The study was conducted by FehrAdvice &#038; Partners with the aim of predicting the behaviour of relevant target groups using an expert trained in behavioural economics.<\/p>\r\n              <div class=\"btn btn--arrowed\">Read article <\/div>\r\n            <\/a>\r\n          <\/div>\r\n\r\n                                 \r\n\r\n    <\/div>\r\n\r\n      \r\n   \r\n    \r\n  <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>95% of all GenAI implementations fail to deliver a return on investment. Swiss banks do not need budgets running into the billions, but rather targeted innovation through strategic partnerships. These partnerships double the chances of success from 33% to 66%. The white paper shows how medium-sized and smaller institutions can achieve measurable competitive advantages with specialised AI solutions \u2013 without incurring ruinous investment costs.<\/p>","protected":false},"author":3,"featured_media":15579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-15578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_whitepapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/15578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/comments?post=15578"}],"version-history":[{"count":14,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/15578\/revisions"}],"predecessor-version":[{"id":15604,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/15578\/revisions\/15604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/media\/15579"}],"wp:attachment":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/media?parent=15578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/categories?post=15578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/tags?post=15578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}