{"id":4358,"date":"2019-10-08T11:05:48","date_gmt":"2019-10-08T09:05:48","guid":{"rendered":"https:\/\/www.contovista.com\/data-driven-banking-study\/"},"modified":"2022-11-16T10:15:46","modified_gmt":"2022-11-16T09:15:46","slug":"data-driven-banking-study","status":"publish","type":"post","link":"https:\/\/www.contovista.com\/en\/news\/studies\/data-driven-banking-study\/","title":{"rendered":"Data-driven banking study"},"content":{"rendered":"<section height=\"710\" class=\"hero hero--diagonal   logo-color logo-color-white no-lazy\">\n  <div class=\"container container--standard\">\n    <div class=\"hero__wrapper flex row jscb\">\n\n            <div class=\"hero__info  hero__info--small hero__info--for-standard-image\">\n\n        <!-- Article data  -->\n        \n                    <a \n            href=\"https:\/\/www.contovista.com\/en\/news\/studies\/\" \n            class=\"hero__go-back-link\">\n            back to the overview          <\/a>\n          <div class=\"article__data article__data--postpage flex row aic\">\n            <span>08.10.2019<\/span>\n\n                        <span>4 min read<\/span> \n          <\/div>\n                <!-- Article data  -->\n\n        <!-- Titles  -->\n                              <h1 class=\"white\">Data-driven banking study<\/h1>\n                   \n\n                <!-- Titles  -->\n\n        <!-- Description  -->\n                        <!-- Description  -->\n\n        <!-- Button  -->\n         \n        <!-- Button  -->\n\n        <!-- Clients slider  -->\n                <!-- Clients slider  -->\n\n\n      <\/div>\n\n      <!-- Image \/ Lottie  -->\n              <div class=\"hero__image hero__image--standard\"> \n          <img decoding=\"async\" \n            class=\"no-lazy\"\n            src=\"https:\/\/www.contovista.com\/wp-content\/uploads\/2022\/10\/Studie-Summary-Data-driven-Banking-e1667812824617.png\" \n            alt=\"Contovista: Studie Data-driven Banking\"\n            caption=\"\"\n            description=\"\"\n            fetchpriority=\"high\">\n        <\/div> \n            <!-- Image \/ Lottie  -->\n\n    <\/div>\n  <\/div>\n<\/section> \n\n\n \n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n<div class=\"breadcrumbs\">\r\n  <div class=\"container\">\r\n    <div class=\"breadcrumbs__wrapper flex row aic\">\r\n      <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>    <\/div> \r\n  <\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>Swiss retail banks focus on customer data<\/h2>\r\n          <div class=\"textbox\">\r\n        <p><i><span style=\"font-weight: 400;\">The study was conducted by the Business Engineering Institute St. Gallen on behalf of Contovista, Viseca, smama and e.foresight. In semi-structured interviews, 14 experts from Swiss retail and challenger banks were surveyed.<\/span><\/i><\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>A focus on data-driven banking<\/h2>\r\n          <div class=\"textbox\">\r\n        <p><span style=\"font-weight: 400;\">The future of retail banking starts with customers. Their behaviour is evolving, sometimes dramatically, led by those who want to integrate seamless digital banking solutions into their daily lives. These changes are rapidly spreading to all segments and age groups. An increasing number of people are demanding simple, trustworthy products and services from financial institutions &#8211; or companies that offer related services &#8211; that put them first.<\/span><\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>Data-driven<\/h2>\r\n          <div class=\"textbox\">\r\n        <p><span style=\"font-weight: 400;\">To be data-driven means that the progress of a business activity is purely based on data, not on intuition or personal experience. It involves creating tools, capabilities, and most importantly, a business culture in which action is data-driven.<\/span><\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"title-copy section logo-color logo-color-dark\"  >\r\n  <div class=\"container\">\r\n    <div class=\"title-copy__wrapper\">\r\n          <h2>Daten-Monetarisierung<\/h2>\r\n          <div class=\"textbox\">\r\n        <p><span style=\"font-weight: 400;\">Data monetisation is the supreme form of (new) data-driven business models. The digital economy uses personal data to offer new, tailored services and products and create a unique customer experience. Direct monetisation occurs through selling data products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such an environment, customer data is a crucial factor in building and maintaining positive, sustainable relationships with customers. Correctly identified and managed customer identities across all interaction channels are the starting point for a relevant and personalised customer approach and can lead to long-term relationships. Using artificial intelligence and machine learning in a data-driven way ensures a direct link between customer data and the resulting actions. It goes without saying that a crucial sub-condition is compliance with data protection, security and privacy at all times, both in the storage and use of personal and customer data.<\/span><\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"whitepaper section logo-color logo-color-dark\" >\r\n  <div class=\"container\">\r\n    <div class=\"whitepaper__wrapper flex row aic jcsb\">\r\n          <h4 class=\"fw700 white\">Download the full study now!<\/h4>\r\n          <a href=\"\/\" class=\"btn btn--download show-download-newspaper\">Download study (PDF)<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section> \r\n<div class=\"modal modal--closed modal--download-whitepaper contact-form flex aic jcc\">\r\n  <div class=\"container\">\r\n    <div class=\"modal--close\"><\/div>\r\n    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"9441928\",\r\n    formId: \"29430760-7acd-4763-8079-af19d13b7cca\"\r\n  });\r\n<\/script>  <\/div>\r\n<\/div>\n\n \r\n<section class=\"section articles logo-color logo-color-dark\"  > \r\n  <div class=\"container\">\r\n      <h2>  \r\n      This might also interest you    <\/h2>\r\n  \r\n        \r\n   \r\n\r\n\r\n    <div \r\n      class=\"articles__wrapper articles__wrapper--slider flex row fww\" \r\n      data-taxonomy=\"53\">\r\n\r\n      \r\n              \r\n  \r\n                    \r\n          \r\n          <div \r\n            class=\"article article--normal column aic\" \r\n            data-post-id=\"14357\"> \r\n            <div  \r\n              class=\"article__image\" \r\n              style=\"background-image:url(https:\/\/www.contovista.com\/wp-content\/uploads\/2025\/07\/20250708-Contovista-Mockup-CaseStudy-SZKB-Enrichment-Engine-824x436.jpg)\">\r\n            <\/div>\r\n            <a href=\"https:\/\/www.contovista.com\/en\/news\/studies\/szkb-case-study-contovista\/\" class=\"article__info\">\r\n              <h3 class=\"fw700\">How Schwyzer Kantonalbank Is Elevating its Data Strategy<\/h3>\r\n              <div class=\"article__data flex row aic\">\r\n                <span>01.07.2025<\/span>\r\n                                <span>3 min read<\/span>\r\n              <\/div>\r\n \r\n              <p>Schwyzer Kantonalbank is driving forward its data strategy with Contovista&#8217;s Enrichment Engine. 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In semi-structured interviews, 14 experts from Swiss retail and challenger banks were surveyed.<\/p>","protected":false},"author":2,"featured_media":3019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/4358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/comments?post=4358"}],"version-history":[{"count":11,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/4358\/revisions"}],"predecessor-version":[{"id":6305,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/posts\/4358\/revisions\/6305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/media\/3019"}],"wp:attachment":[{"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/media?parent=4358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/categories?post=4358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contovista.com\/en\/wp-json\/wp\/v2\/tags?post=4358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}