This study was conducted by the Business Engineering Institute St. Gallen on behalf of Contovista, Viseca, smama and e.foresight.

In the form of semi-structured interviews, 14 experts from Swiss retail and challenger banks were questioned. The experts were selected from leading personalities from Data Driven Business, Digitalisation, Organizational Development, Customer Data & Analytics, Data Governance, Chief Data Officer, Multichannel and Co-Founders.

Experts from all categories of Swiss retail banks gave their professional assessment of the topic of data-driven banking. On this basis it was possible to collect high quality statements for the market of Swiss retail banks with focus on customer data.