Personalising the banking experience
While challenger banks like N26 and Revolut once based their business models on user-centered design, data-driven banking is now opening up new technical possibilities for established banks as well.
What is the current legal situation? Expert interview with technology law specialist David Vasella from Walder Wyss.
Financial institutions are facing the challenge of using machine learning and data analytics to create new banking experiences that delight customers and are tailored to their individual needs. But how much analytics is allowed? What data are banks allowed to use? And what needs to be considered when artificial intelligence comes into play?