Data monetisation is the supreme form of (new) data-driven business models. The digital economy uses personal data to offer new, tailored services and products and create a unique customer experience. Direct monetisation occurs through selling data products.
In such an environment, customer data is a crucial factor in building and maintaining positive, sustainable relationships with customers. Correctly identified and managed customer identities across all interaction channels are the starting point for a relevant and personalised customer approach and can lead to long-term relationships. Using artificial intelligence and machine learning in a data-driven way ensures a direct link between customer data and the resulting actions. It goes without saying that a crucial sub-condition is compliance with data protection, security and privacy at all times, both in the storage and use of personal and customer data.