24.07.2018 2 min read

SME banking study 2018

Key findings of a representative study.

The study was conducted by FehrAdvice & Partners with the aim of predicting the behaviour of relevant target groups using an expert trained in behavioural economics. The independent consulting approach, known as the Behavioural Economics Approach, was developed in collaboration with one of the world’s leading behavioural economists, Prof. Dr. Ernst Fehr of the University of Zurich.

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