Swiss bank customers are generally satisfied with their bank’s advisory services. However, one aspect in particular is occupying the minds of more and more customers: they want their bank to be more human. What tangible things can banks do to achieve this? In short, greater personalisation and tailored advice that addresses individual needs. Data analytics is not only an important building block here, but also the basis for better understanding and advising bank customers. Whether it’s product recommendations, predictive analytics, or the right timing – a lot is possible when you adopt a data-driven approach.